Business model readiness of start-up driven energy innovations – an empirical review
Kotilainen, K.; Saari, U.A.; Valta, J.; Makinen, S.J.; Kufeouglu, S. (2019). Business model readiness of start-up driven energy innovations – an empirical review, in: 2019 16th International Conference on the European Energy Market (EEM), 18-20 September 2019
Ljubljana, Slovenia. pp. 1-6. https://dx.doi.org/10.1109/eem.2019.8916541
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| Beschikbaar in | Auteurs |
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Documenttype: Congresbijdrage
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| Trefwoorden |
Entrepreneurship
Innovation
Management
Renewable energy sources
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| Author keywords |
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| Auteurs | | Top |
- Kotilainen, K.
- Saari, U.A.
- Valta, J.
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- Makinen, S.J.
- Kufeouglu, S.
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| Abstract |
When will the start-ups enter the play field of energy innovations in mass? The energy sector has traditionally been a challenging industry to new entrants, especially for smaller firms. Digitalization, decentralization and new renewable energy technologies are enabling also smaller actors to create energy-related innovations. This research focuses on understanding the level of business model readiness of start-ups when commercializing energy innovations. We interviewed start-up companies and provide an analysis of the state of their business models mapped with key challenges that these firms face. Our results show that while most start-ups have a promising value proposition they struggle with other value creation and value capture aspects. Especially building the sales channel that often requires co-operation with energy industry incumbents and finding the right revenue model causes problems to the startups. The challenges the start-ups face also depend on their focus; technology-based start-ups appear to have more obstacles than data-driven start-ups due to longer time needed to mature the products for commercial deployment. |
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