Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Chan Kim, W.; Mauborgne, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Harvard Business School Publishing Corporation: Brighton. ISBN 978-1-62527-449-6. 287 pp.
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| Available in | Authors |
VLIZ: Law and policy (General) [106679]
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| Authors | | Top |
- Chan Kim, W.
- Mauborgne, R.
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| Abstract |
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? |
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